Salesforce Duplicate Rules

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Duplicate Records in Salesforce?

Maintaining a CRM system with accurate data is critical for any business to succeed. Removing duplicates records in Salesforce is one of the easier ways to improve data quality. For those just getting started with duplicate management, start with setting up Duplicate Rules and Matching Rules to prevent or identify duplicates, then figure out a plan to merge them and keep it clean moving forward.

March 21, 2021

9 Min Read