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Technology has changed the approach to daily living. One of the main areas it has significantly impacted is e-commerce across the globe. Business has moved from a more physical exchange of goods and services to online sales where you can summon any product at your fingertips, and get it delivered conveniently and reliably. 

According to a [recent study](https://blogs.adobe.com/digitaleurope/digital-marketing/the-adobe-2016-digital-trends-report/), many customers believe that the changes noted in the past few years have changed the history of eCommerce. Indeed, this transformation has taken a dramatic turn since Covid-19 hit the World. Even companies like [Defcon sauces and Kintec Finds](https://www.bigcommerce.com/blog/offline-to-online-business-advice-digital-transformation/#defcon-brings-the-heat-to-their-online-store) took to a digital transformation to expand their reach.

While this article provides valuable tips for effective online sales, here are some ways eCommerce is changing the World one website per time; 

## **Ecommerce strategy**

- **Mobile friendly purchase:** A recent study found that [mobile users](https://techcrunch.com/2017/03/03/u-s-consumers-now-spend-5-hours-per-day-on-mobile-devices/) spend an average of 5 hours daily on their phones. Therefore, they are more likely to use their phones for purchase instead of heading to a store. This approach provides accessibility and availability while allowing the consumer to browse through several products simultaneously.
- **Voice commerce**\- eCommerce has opened the door to voice interaction so that you can ask your digital assistant to make an order for you. Amazon Alexa, Google phones, and Microsoft Cortana are in this category.

## **Ecommerce software and tools**

In 2019, e-commerce hit $547 billion in the US alone. By [2020](https://www.census.gov/retail/mrts/www/data/pdf/ec_current.pdf), it reached $791.7 billion. There is no doubt that it is a lucrative venture. However, running an eCommerce business comes with much competition. For effective online sales, consider using e-commerce tools. 

These tools help automate and simplify every task about your business. They help your management time, customers, and yourself effectively.

## **What are the best e-commerce tools?**

1. ### **Customer Relationship Management software**
    

CRM ensures efficient interaction with customers and consumers to maximize profits. Since the tools in this category gather data from several channels, detailed purchase information helps you understand customer behavior.

[Salesforce](http://www.salesforce.com), a brand dedicated to bringing customers and businesses together through cloud-based solutions, has the tools that could help you.

2. ### **Online stores**
    

In a booming industry like eCommerce, several online eCommerce platforms are setting the pace. Since there are a number of platforms, it is essential to consider fees, technical skills, logistics, mobile-friendliness, and many other factors before you choose one.

- **Shopify:** an all-in-one solution for eCommerce startups. It is shopping made easy for everyone. Luckily they support third-party marketplaces, social media sales, and POS software. One of the reasons Shopify stands out is its versatility and accessibility on mobile devices. It has three payment plans; basic ($29 monthly), Shopify ($79 per month), and advanced ($299 per month). Again, with the BuildFire tool, you can build a Shopify mobile app for your business.
- **BigCommerce**: since its inception till date, this platform has processed over $25 billion in sales. It is presently used in over 120 countries in the World, and it comes with pre-loaded features. Furthermore, it has exceptional inventory management, SEO, and conversion tools. You are also sure of responsive customer support on a 24-hour basis. B2B favors the platform because it provides enterprise-grade solutions. With $29.95, $79.95, and $299.95 per month, you can enjoy the standard, plus, and pro plans, respectively.

3. ### **Delivery experience**
    

According to a report by [BizReport](http://www.bizreport.com/2015/06/77-of-online-shoppers-say-free-shipping-most-important-optio.html), 77% of online shoppers prefer to choose free shipping for their purchases. Therefore, it is clear that unreasonably high shipping costs may turn customers off, causing them to leave their carts. It may potentially reduce conversion rates. So, it is best if you considered low shipping costs, a good return policy, fast delivery, and periodical sales.

4. ### **Marketing**
    

- **SEO and SEM**\- online sellers never finish it all in their businesses. They continue to optimize things until its better. Therefore, you should consider this. You want to be sure your business is visible. The best way to ensure this is to have a solid content plan and employ SEO and SEM. 
- Build a trusted brand- a picture is worth a thousand words. It is valid for online sales. To provide value by staying true to what you promise. Consider testimonials and rewards for referrals.
- **Email marketing**\- marketing will always be vital for online businesses, so you want to stay with it. Email marketing is a personalized approach that helps you keep in touch with existing customers while providing them with information. Also, consider affiliate marketing with influencers on Social Media platforms. These guys get your active business engagement for the right price. You might consider featuring your brand in their posts too. 
- **User recommendation** (sharing buttons, testimonials on the website)- referrals and recommendations are a traditional but effective way to increase your online sales. Potential customers are more likely to trust you more when they have heard good things about you. Also, encouraging customers to click your sharing button on social media helps you reach more people. 
- **Ads-** ads increase visibility and help funnel your audience. They raise awareness of your product and ultimately improve the traffic on your website. These help sales and conversions. 
- **Study the data-** knowing what your audience thinks of your business goes a long way in improving their experience. Google Analytics and other available on the market analytic tools help you to keep optimizing your shopping experience. 

## **Wrapping it up**

There are several effective ways to improve your online sales. Technology has come to stay, and it will continue to make life easier for you and your customers.

Technology has changed the approach to daily living. One of the main areas it has significantly impacted is e-commerce across the globe.

tips-for-effective-online-sales

Tips for effective online sales

for-administrators

For Administrators


Email: The easiest way to either a high marketing ROI or the easiest way to ruin someone’s day. [According to a survey ran by Crain BtoB Magazine](http://www.prnewswire.com/news-releases/survey-shows-many-marketers-are-behind-in-use-of-data-targeting-and-measurement-143303436.html), 59% of marketers say that email is the highest revenue generation channel in their company. However, over 50% of people who receive subscription based emails unsubscribe because they never expected communication from the company.

Even if you have a loyal subscriber list to your content, there may be other factors in the way of your email marketing. These other factors can be summarized into one general issue: technical optimization. Emails are much more than sending awesome copy and a great content offer, they have several other properties that affect how they are sent, where they will get sent, and even the first impression people make of them in their inbox!

Luckily, we have a prescription if you think you’re suffering from the ailments of poor technical email practices:

**Your Email Technical Prescription:**

1. One verified sender to email from — If you’re using a CRM or marketing automation software for email campaigns, that’s great! BUT… you have to make sure you have a verified sender in that software. Using the default sender tools in CRMs will insert a @company.image: /uploads/.com at the end of your sender line! Your recipients will immediately know that you’re sending an automated email, which can lead to unsubscribes and unopened emails. There is a cure though! Just make sure you have a dedicated email address, and verify it through your CRM! Not only will you agree to be compliant with CAN-SPAM law, but your subscribers will feel as if a person is sending over the content they love!
2. KISS: Keep it Sweet and Simple (for subject lines and preview text) — So you’ve made a killer subject line, your preview text does a great job describing your content, but when you send the email it cuts off. Generally, you want to aim for 50 or so characters when writing subject lines! Hopefully you tweet a lot because 140 characters is tough enough, but 50 is less than half of that! Meeting this challenge creates a simple but effective outcome: your subject lines and preview texts can be fully read without needing another click. This also ties into our next item…
3. Optimize for mobile devices always! — Did you know that almost 80% of email recipients open email on their mobile device! Yes, you’re reading that correctly! Over the last five years, email opens have greatly shifted from desktop to mobile! Hence why we say optimize your emails for mobile always! Those short but sweet subjects? Already optimized for mobile and desktop! CTAs? Make your CTA a square button to perfectly accommodate mobile screens! Always test your templates and see what they look like on phone screens. Apple Mail dominates mobile opens (over 55%!) because they integrate with every client. Now another nice transition (two for two) as clients are hugely important in technical optimization…
4. Make sure your emails are viewable in any email client! — There is an ongoing argument about HTML vs. plain text and which one is better. While most subscribers (people who have already dedicated their time to see your content) wish to see HTML emails from companies, colder leads are generally more inviting to plain-text. However, there are even people who still use basic clients that can ONLY VIEW PLAIN TEXT! So what do you do? Make an HTML and plain-text version of course! This increases not only how many emails you are able to send, but also allows “client-challenged” email users to view your content!

If you use CRM software or similar tools, you should be in great shape to use technical features of email marketing to your advantage! And as always, make sure to double up on CloudAid prescriptions to supercharge your CRM/marketing automation!


Email: The easiest way to either a high marke...

the-four-technical-supplements-that-will-help-your-email-open-rates-reach-peak-performance

The four technical supplements that will help your email open rates reach peak performance

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Tips for effective online sales

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