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Agentforce: Worth all of the Fanfare?

Salesforce’s vision for autonomous AI has been years in the making, but Agentforce 360 represents its boldest step yet. From defining agent behavior in the Builder to testing real-world booking scenarios, this article explores what Agentforce does well, where it still falls short, and whether its rapidly rising costs justify the value. Is Agentforce the future of Salesforce automation—or just an expensive work in progress?

Ian Cosgrove

7 min read