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Effective data storage in Salesforce for every business size

8 min read
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In today’s digital times, the growth and the future of organizations are highly dependent on their policy to collect, store, retain, access, and use data. What’s more, this enormous volume of data is coming with plenty of challenges like high storage costs, reduced application performance, quality issues, but also security and scalability.

Sometimes, when working with Salesforce, the amount of data may grow too big. And for this reason, you have to come up with the right ways to handle such numbers of data, to avoid a degradation in Salesforce performance by optimizing Salesforce data storage.

And in this article, I will show you how to optimize Salesforce data storage.

The Salesforce database

Salesforce runs on the platform, which provides a powerful relational database. In a relational database, data is stored in tables. Each table is created out of any number of columns that represent a type of data (for example date or a number). Each row is a group of related data values. So the database is very much like a spreadsheet.

In Salesforce a table is named an object**, a column is a field, and a row is a record**. Each object is made up of a number of fields, and the data for that object is stored in records. Objects are associated with each other through certain types of fields.

The Salesforce storage types

Salesforce storage contains two category: -File storage, as the name suggests, that’s the space to store files like:

  • Files in attachments
  • Files home
  • Salesforce CRM Content
  • Chatter files, this includes user photos
  • Documents tab
  • Custom file field on Knowledge articles
  • assets

-Data storage, that’s the space to store the records you create and edit in Salesforce like:

  • Leads
  • Accounts
  • Contacts
  • Opportunities
  • Quotes
  • Orders
  • Contracts
  • Email messages
  • Notes
  • Tasks and Events
  • Custom objects

Your data storage usage

To understand how your data storage is being used, you will want to analyze it. The analysis of it and File Storage in Salesforce can be executed by looking at which objects are taking the most storage space. To do this, go to Setup>Storage Usage.

Please note that each record stored in Salesforce has a size of 2 KB. Apart from a few exceptions: :

  • Person Accounts are 4 KB.
  • Campaigns are 8 KB.
  • Articles are 4 KB.
  • Email Messages are based on the actual size of the email, so a 100 KB email will tie up 100 KB storage.

How much Salesforce storage do You have?

The amount of storage any customer has in Salesforce depends on their edition and number of users. At a minimum, each Salesforce org gets 1GB of storage. If you are not sure how much data you have available or how much you’re using, you can check this in: SETUP > Administration > Data > Storage Usage.Here is a breakdown of the data storage limits by edition:

Contact Manager10 GB20 MB10 GB612 MB
Group10 GB20 MB10 GB612 MB
Professional10 GB20 MB10 GB612 MB
Enterprise10 GB20 MB10 GB2 GB
Performance10 GB120 MB
20 MB for Lightning Platform Starter user licenses
10 GB2 GB
Unlimited10 GB120 MB
20 MB for Lightning Platform Starter user licenses
10 GB2 GB
Developer5 MBN/A20 MBN/A
Personal20 MB (approximately 10,000 records)N/A20 MBN/A
Essentials10 GBN/A1 GBN/A

NOTE In most cases, the allocation is enforced and records can’t be added once the allocation is exceeded. For active production org, the allocation of big object records is enforced contractually.

How can you optimize your Salesforce data storage plan?

Develop effective archiving and reporting strategy

Companies manage millions of records per day across all the Salesforce products. With so much information, it’s crucial to have set up processes for managing data throughout its lifecycle from creation and storage to when it becomes obsolete and deleted.

Data management lifecycle

Choose a Data Management Tool

Salesforce has plenty of tools that are helping companies with big data volumes to be managed. Examples of such tools are the Data Storage Optimizer, which was designed for customers, and big objects, which help Salesforce users to archive their data without the need for an external application.

In case the Data Storage Optimized is not really fulfilling your needs to go on  #AppExchange, where you find everything that’s needed to manage and store your data.

Remove unnecessary data manually

If there is unnecessary data stored in your Salesforce account, you are advised to delete it of course. There are a number of tools that you can use to delete some of your data manually:

  • Salesforce’s Mass Delete Wizard - This is a native deletion wizard for Salesforce. Simply go to Setup>Mass Delete Records to access the tool. This wizard allows you to delete Accounts, Leads, Activities, Contacts, Cases, Solutions, Products, and Reports. Notice that Mass Delete is limited to 250 records and also is limited to the named objects. This feature is available in all Salesforce editions, except for where it is only available by the API.
  • ETL (Extract Transform Loading) Tools - These tools are mostly used for data migration but they can also be used for data removal. An excellent example of an ETL tool is the Salesforce Data Loader, which can delete data from Salesforce and access all Custom and Standard objects.  It is supported in Enterprise, Performance, Unlimited, Developer, and editions. There are also other popular ETL tools. Just that most of them are paid and require investment and evaluation to ensure they meet your requirements. These solutions will work for you but are not the most efficient option. You will have to regularly rerun your backup and deletion processes manually and if you make a mistake it could have negative consequences.

Remove unneeded data automatically

If you don’t want to spend much of your time on removing data, you can automate the process using Storage Helper, which is a native Salesforce AppExchange app.

Purchase Salesforce data storage space

If you don’t want to delete your data at all, you can decide to buy additional storage space and so keep everything in your archives.

Storage typeUS $


Data Storage$1,500 per 500 MB per year€1,407 per 500 MB per year
File Storage$60 per 1GB per year

€56 per 1 GB per year

But be aware that data storage on Salesforce is expensive. And for good reason. Salesforce needs to put some effort to host the data, in particular: monitor the changes to the data, take a backup and ensure that it is secure.

Don’t forget about the data backup

If you do register the data that you don’t need anymore and want to do a cleanup, it is critical that you first backup your data in case you ever need to return it to your org.

There are applications available on the AppExchange that can backup and restore your data.

The free available option is the Salesforce Data Export service. It is a monthly export service that will backup your data from the entire org. The data is housed by Salesforce for a period of time, and the backup can be scheduled to run monthly. Salesforce delivers the data as CSV files in case you ever need to bring them back to the org. To do so, download the files to a safe area within 48 hours of a backup running. Please note that these files cover most of your data, but it does not back up everything – It is not covering Account Contact Relations, protected custom settings and other details.

If you have any questions or need help in marching Salesforce to your business needs, contact us at or simply write a message on our chat

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